Audio Commercials Will Hit Voice Channels in ‘APB’

It was bound to happen, but it still sucks when it actually does.

Developer Realtime Worlds’ newest title APB will feature audio advertisements over the game’s voice chat channel. The ads will play every three hours when switching districts. The developers promise that the ads will not interrupt game play.

The annoying commercials can be removed through a VOIP 30, 90 or 180 days membership. No prices have yet been released.

The game will also feature billboard advertising throughout the game’s virtual world.

APB is set to launch on July 2 in Europe.